Deutsche Telekom: The Big Picture

One of the first assignments we worked on after founding Themenbüro in 2014:

Deutsche Telekom, one of the leading European Telekom providers, asked us to develop a story-based communication format to convey the pillars of corporate strategy. We came up with “The Big Picture – Strategie im Klartext”, an online-series of concrete success stories which illustrate the meaning of each strategic pillar, for instance “The best network”.

Each story consisted of a versatile multimedia package: Video, photography, Infographics and editorial long- and short texts for use on the corporate website and Social Media.

A reportage about glassfibre installation in North Rhine Westphalia was the starting story followed by packages about customer service, a cooperation with the tech company Evernote, and a story package about the Internet of Things.

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Concept: Themenbüro

Infographic Design: Vier für Texas

Photography: Fabian Brandt

Camera & Video Editing: Victor Ragnemar

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