Deutsche Telekom: The Big Picture
One of the first assignments we worked on after founding Themenbüro in 2014:
Deutsche Telekom, one of the leading European Telekom providers, asked us to develop a story-based communication format to convey the pillars of corporate strategy. We came up with “The Big Picture – Strategie im Klartext”, an online-series of concrete success stories which illustrate the meaning of each strategic pillar, for instance “The best network”.
Each story consisted of a versatile multimedia package: Video, photography, Infographics and editorial long- and short texts for use on the corporate website and Social Media.
A reportage about glassfibre installation in North Rhine Westphalia was the starting story followed by packages about customer service, a cooperation with the tech company Evernote, and a story package about the Internet of Things.
Infographic Design: Vier für Texas
Photography: Fabian Brandt
Camera & Video Editing: Victor Ragnemar